BRAINSTORMING

What Is It

Brainstorming is a group process wherein individuals quickly generate ideas on a particular problem. Participants verbally identify ideas as they think of them, providing opportunities for others to build upon or spring off each other's ideas. The technique is an excellent way of bringing out the creative thinking from a group. The emphasis is on the quantity of ideas, not the quality. Criticism or evaluation of ideas is not performed at this time.

When To Use

Use brainstorming to quickly generate a list of ideas.

Benefits

This method

• Generates a lot of ideas in a short amount of time,
• Does not require training of the participants,
• Bashful yet creative people can be coaxed to come up with good ideas,
• Is an enjoyable exercise.