Roles and Activities >
Additional Role Set >
Graphic Artist
Roles and Activities >
Additional Role Set >
Graphic Artist
The graphic artist creates product artwork that is included as part of the product packaging.
To fulfill the role of a Graphic Artist, you need to have expertise in the creative design field. You will also need to have some knowledge of the production process chosen for this product, for example, whether this includes shrink-wrapping and packaging the product or deploying a Web site. Given the context of business-to-customer communication, it is beneficial to have some experience in the fields of marketing and public relations.